For funeral directors
Continue your support after the funeral.
Your support for the family typically ends with the funeral, but their paperwork doesn't. The weeks and months that follow bring account closures, government forms and confusion about what to do next.
Willow partners with funeral directors so you can continue supporting the family. Differentiating your service and building loyalty.
Why we built Willow
Before founding Willow, Ed spent four years supporting the board of a nationwide funeral provider. It struck him that the industry could organise a fitting funeral but was often powerless to help in the weeks and months that followed.
Willow exists to close that gap: one place for all the admin that follows a death, built to enhance the care you already give.
What your families receive
Families can get started for free, or choose our managed support if they need more help.
Personalised next steps
A clear checklist of what to do and when, from the first week through the months that follow.
Identifying accounts to close
Help working out which banks, utilities, pensions and subscriptions need to be notified.
Notify companies
We contact companies on the family's behalf to close the deceased's accounts.
One place for the family
Track progress, invite family & friends to help, and contact our UK-based support.
How the partnership works
Partner funeral homes receive discounts for clients and useful co-branded cards to share with families. After a few months, we prompt families to review your services.
Cards for your families
Cards with a 'what to do this week' checklist, printed and delivered to your funeral home.
Co-branded with your firm
We can print the cards with your firm's name, to show the support is a continuation of your care.
A better deal for families
Your families get a discount for Willow's managed support. After a few months we prompt families to review your services.
Still have questions about partnering?
We're always happy to chat through your specific situation and discuss how we can best support you.
Willow helps you continue to support your families after the funeral, at no additional cost or hours to you. Helping you differentiate your service and build loyalty.
It's free to partner with Willow. You get a co-branded product to continue your support. Your families get started for free and receive a discount on Willow's managed support. Willow gets a handful of referred clients to help us continue improving.
When you hand out a Willow card, it includes a unique code. If the family wants additional support to find and close accounts, the code gives them a discount on Willow's managed support.